A Dirham A Day – Share to Care


March 30, 2022

For the second year in a row, TTE participated in ESAG’s ‘A Dirham A Day’ campaign that encourages office-based staff to make small contributions throughout Ramadan which are distributed to blue-collar heroes across the Group. Firmly believing that with every act of kindness, each of us can inspire several more acts of generosity, extending a compassionate hand was the defining theme of the annual Ramadan ‘A Dirham A Day’ campaign. A contribution of just AED 1 a day for an entire month by our office staff helped add to the smiles of the often unseen blue collar employees within ESAG during Eid.

Recipients met with Group CEO, Easa Al Gurg, to receive their cheques just before Eid. The contributions were disbursed among 36 staff across entities and ESAG Corporate office. There is always a need for these little acts of care. A bit of kindness can transform another person’s life

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